Meesho delivery franchise a social commerce platform, was founded in December 2015 by Vidit Aatrey and Sanjeev Barnwal, two IIT Delhi alums. They devised the idea for “Fashnear,” an app that provides access to a curated selection of items from local apparel retailers. After potential clients choose three items from local boutiques or fashion stores, the order is sent to a delivery person who fills the customer’s request. But things didn’t work out so well for Fashnear. The founders learned about the industry from their encounters with shop owners during this fiasco. Fashnear shifted its attention to assisting disorganized, small-scale vendors in setting up online shops. Their new business is called Meesho.
Meesho’s Business Plan
Meesho’s revenue model is standard fare for an online retailer. Meesho makes money through a variety of methods, including:
Meesho delivery makes money from seller commissions. The Meesho platform takes a commission of 10%-20% from the product seller for every sale completed by a reseller. The commission structure is the same as that of online marketplaces like Amazon, Flipkart, etc.
2. Hard Impede
Every day, new vendors join the Meesho Marketplace. Merchants that pay to have their wares featured prominently on Meesho’s product pages are the ones who fund the company’s operations. It might help supplement your current income.
3. Selling Personal Information
Given that information is the “new oil” of the 21st century, Meesho can now tap into a hitherto untapped source of income. Meesho has not violated any privacy policies, and only data that satisfies all applicable privacy laws may be sold.
Meesho is reasonable about the high delivery costs and tries to bargain them down as much as possible. Meesho logistics can boost profits by implementing cutting-edge supply chain management tools.
5. Meesho’s Ad Campaign
The platform has paid careful attention to its core users, and its marketing efforts have successfully tapped into the audience’s most profound hopes and feelings.
Some of the marketing initiatives implemented by Meesho include:
6. Mission Rise: An Unlikely Success!
In 2019, meesho courier service hosted a Mission Rise summit for female business owners. More than a hundred women business owners got together at Mission Rise to share their wisdom, vent their frustrations, and inspire others to take risks and follow their dreams. All the best, always and forever.
One thing that unites Indian shoppers is the pursuit of maximum value. When discussing with local vendors the fair price for the items we wish to purchase, we often use the phrase “Sahi Sahi lagao na” (quote the right price).
Meesho launched the “Sahi Sahi lagaya hai!” The promotion aims to assure customers that the products they find on Meesho are correctly priced, relieving them of the burden of spending time and energy searching local markets for the best products at the lowest prices. Meesho is not about finding the “cheaper” or “more expensive” option; instead, it is about finding the “perfect” value for every product you buy.
Commercialization Strategy for Meesho: How does Meesho Monetize its Time?
Meesho’s business plan is similar to other social E-commerce startups in how it generates revenue. Before August, fees were the primary source of income, but since then, the site has become one of the rare markets to forego commissions entirely.
Meesho’s primary revenue streams are advertisements and rank boosts. Like Amazon and Flipkart, Meesho lets its vendors promote their wares to a broader audience. The nice part is that businesses only have to pay when customers use ads.
Trade in Personal Information
Meesho can access a lot of information about its users, and it can decide to share some of that information with its commercial partners. These joint ventures can use this data to comprehend better what drives and pleases their customers. Meesho guarantees customers their privacy will be protected.
Thanks to the fantastic Reselling Meesho, which is also available on both the Google Play Store and the iOS App Store, students, homemakers, and anyone looking for a part-time job have the excellent opportunity to earn per month by simply reselling the products available on Meesho through their contacts.
Once an order was placed with a supplier, the reseller was responsible for following through on logistics such as product packaging, delivery, payment processing, etc.